Alpha Brothers Wins Minister's Award at the 2023 SME Management Innovation Conference


Alpha Brothers recently announced on the 4th that it received the Minister's Award from the Ministry of SMEs and Startups at the ‘2023 SME Technology and Management Innovation Conference,’ organized by the Korea Association of Small & Medium Business Innovation and sponsored by the Ministry of SMEs and Startups, held at BEXCO in Busan.


The SME Technology and Management Innovation Conference annually recognizes companies that have realized corporate and customer value through management innovation. At the 2023 conference, held under the theme 'Innovative SMEs, Changing the World,' Alpha Brothers showcased their signature technology, the MVP TEST, and was awarded the Minister's Award for their management innovation based on this technology. Alpha Brothers was recognized for their contributions to fostering the next generation of unicorn startups and achieving innovation in new experiences by validating companies' ideas in the market through the MVP TEST. 


Since its establishment in 2018, Alpha Brothers has been a specialized provider of market data, offering all-in-one services from MVP creation to testing for market viability. To support successful market entry for startups and SMEs, the company provides and sells a range of non-contact, online services, including BM diagnosis, MVP creation, testing, and data analysis and processing. These services are designed to be reliably utilized by many companies.


Management innovations aimed at strengthening corporate capabilities are also noteworthy. Alpha Brothers has continuously improved various welfare systems for its employees, implemented a flexible attendance management system, and streamlined meeting and reporting processes. The company has also worked to establish an internal culture that allows employees to work in a more rational and free environment. By fostering both company and individual growth, Alpha Brothers achieved a 132% increase in revenue in 2022 compared to its founding year. As of 2023, the company has more than doubled its total number of employees, contributing to the creation of youth employment opportunities.


A representative from Alpha Brothers stated, "It is very meaningful for us to receive the Minister's Award at the 2023 SME Technology and Management Innovation Conference. In the case of market testing, there have been no instances abroad where the entire process from MVP creation to test design, planning, and execution has been conducted. Through Alpha Brothers' unique methodology for uncovering customer data, we accurately validate market reactions, contributing not only to revenue generation but also to providing tailored consulting through follow-up support and collaboration strategies for each company."


※ Source : IT Biz(http://www.it-b.co.kr)

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