[Alpha Stories]Alpha Brothers in 5 Keywords : Innovating the Accelerator Business

17 Aug 2024

Starting a business is easy, but growing it into a successful company is not.
That's because a company can't succeed with just a good business idea alone.

Alpha Brothers is an Accelerator that supports entrepreneurs in turning their unique business ideas into thriving companies. However, we're not just any accelerator—we're an Active Accelerator.

So, how exactly is Alpha Brothers different? Let's delve into their accelerating philosophies through five keywords. 

Alpha Brothers is an Active Accelerator that supports the successful growth of early-stage entrepreneurs.



alpha 1 | What We Do

Active Accelerator, Alpha Brothersโ€ฏ

Under the mission of 'We Build Company,' Alpha Brothers goes beyond the basic role of an accelerator, which is capital investment, by providing comprehensive support systems across all practical areas to help startups grow into successful companies.

The reality is that 4 out of 5 companies close within five years of founding. This highlights how challenging it is to survive in the world of startups and that capital investment alone is not enough to ensure a company's sustained growth.

For startups, securing investment is just the beginning; practical support to solidify the foundation for success is essential.

This is where Alpha Brothers is different—as a company-building active accelerator, we offer what others don't.




alpha 2 | HowWe Invest

We Invest Only in 5 Companies Annually

Alpha Brothers focuses its investment on just 5 companies each year, selecting them from among fund investment targets and internal venture program participants.

Just as seeds need sunlight, nutrients, water, and care to grow well, Alpha Brothers provides funding and practical support to help selected entrepreneurs' ideas grow into independent companies.

Growing into an independent company is not easy. As businesses grow, they constantly face new challenges. Early-stage companies may need to validate whether their product meets market demands, while those ready to launch may struggle with marketing to increase sales. Additionally, organizations in the scale-up phase may find management support areas unfamiliar.

The reason Alpha Brothers focuses on only 5 companies is to ensure that no area is neglected. By investing in a few, we can closely collaborate with entrepreneurs to tackle these challenges together, with the same dedication and commitment as the founders themselves.


The Roles of Entrepreneurs and Alpha Brothers ๐Ÿค
1. Entrepreneur: Ideas, Entrepreneurial Spirit
2. Alpha Brothers: Capital Investment, Practical Support from the ABCDE Startup Support Groups


Alpha Brothers proudly holds the largest scale among domestic accelerators, with a team of specialized experts in various fields dedicated to providing practical support.



alpha 3 | Our People

Alpha+Brothers, We Strive for Excellenceโ€ฏ

Alpha Brothers is a combination of ‘Alpha,’ meaning ‘first,’ and ‘Brothers,’ meaning ‘a group,’ signifying a collective of individuals with a shared drive for excellence.

Across our five ABCDE Startup Support Groups—Advisor, Brand, Creative, Data & Development, and Expert—our top-tier talent and relentless passion work tirelessly to fulfill our mission: ‘We Build Company.’




alpha 4 | Our Growth

2,270% Growth, Ranked 7th as Growth Champion

Since its founding in 2018, Alpha Brothers has achieved 2,270% growth, ranking 7th as a Growth Champion in 2024. The driving force behind this rapid growth is the Alpha Brothers team, guided by the organizational culture of "growth-oriented, challenge-oriented, and performance-oriented" values.

For the members of Alpha Brothers, it's a daily habit to ask themselves questions like, "How am I different from who I was a year ago?" "What did I learn from this project?" and "What can I change to achieve better results?" By taking responsibility in their roles and continuously growing, both individually and as a team, Alpha Brothers has been able to achieve such remarkable growth. 

* 2024 Growth Champion": One of the 150 companies selected as a '2024 Korea Growth Champion' by The Korea Economic Daily and Statista. (๐Ÿ”—Original Article)




alpha 5 | Our Culture

A Culture of Autonomy Based on Trust

Alpha Brothers is made up of individuals in their 20s and 30s who are self-driven in both their work and personal lives. The foundation of their intense growth lies in a flexible work environment. Alpha Brothers provides various support options, including flexible work hours, remote work, and even workation opportunities, allowing team members to choose the environment where they can best focus on their tasks. Additionally, to help employees autonomously enhance their skills, the company offers various benefits such as study rooms, a library, workshops, and reflection programs.

The strong trust built between the company and its employees is a key factor in Alpha Brothers' continued growth.




Alpha Brothers in 5 Keywords ๐Ÿ’ก :
โ‘  What We Do : As an Active Accelerator, we provide both funding and practical support
โ‘ก How We Invest : Exclusive investment & support for5 selected companies each year
โ‘ข Our People
 : An organization striving for excellence, Alpha + Brothers
โ‘ฃ Our Growth : A 2,270% growth rate, driven by our people
โ‘ค Our Culture : An autonomous work culture built on trust



Related Articles ๐Ÿ”—
- Alpha Brothers' Portfolio (https://www.alphabrothers.co.kr/works)
- Alpha Brothers' Culture (https://career.alphabrothers.co.kr/)
- Alpha Brothers' Business Areas (https://www.alphabrothers.co.kr/business)โ€ฏ

Tel. 02-6953-2166 | Fax. 02-2659-9166
Email. support@alphabrothers.co.kr

DOMESTIC BRANCHES

Headquarters Seoul Gyeongnam

GLOBAL BRANCHES

Japan

OTHER FACILITIES

Studio Incubation Center

โ“’ 2018. Alpha Brothers

Tel. 1588-9078  |  Fax. 02-2659-9166  |  Email. support@alphabrothers.co.kr


โ“’ 2018. Alpha Brothers