Since its founding in 2018, Alpha Brothers has invested a total of 2.59 billion KRW in 31 companies, including 7 internal startups (as of May, 2024). Alpha Brothers' investment approach is divided into two categories: 'Direct Investment through fund investment and the internal venture program' and 'Indirect Investment through government contracts and follow-up investment connections.'
Today, we'll take a look into Alpha Brothers' Fund Investment sector, a part of their Direct Investment strategy.
4 Main Investment Methods of Alpha Brothers (* Learn More ๐)
CHAPTER 01.
The 2 Ways AB Operates Their Funds
โ AB Own Funds :
We select 5 companies annually and provide them with initial capital investment along with the practical support needed for growth.
โก External Funds :
An example of an external fund is the Chungbuk Nomad Fund,
supported by Chungbuk Province
2023 Chungbuk Startup Nomad Forum (โปSource: Chungcheongbuk-do Official Blog)
CHAPTER 02.
How AB's Fund Investment is Different
What sets Alpha Brothers' fund investment apart is its purpose: supporting entrepreneurs in growing into self-sustaining businesses. To stay true to this mission and focus on the essence of investment, we've established three key principles.
โ Beyond Capital, We Provide Practical Support
For entrepreneurs to grow their startups into successful companies, they need more than just capital; they also require Function Leaders—key team leaders who can drive each operational area forward. However, securing these crucial leaders can be challenging for early-stage companies.
Understanding these difficulties, Alpha Brothers goes beyond simple capital investment. We provide practical support through our ABCDE Startup Support Groups, which consist of five specialized departments. We call this approach Active Accelerating.
*More About the ABCDE Groups ๐
โก We Focus on Only 5 Companies Annually
Alpha Brothers invests in only around 5 carefully selected companies each year. The reason for this is to ensure we can provide close, active acceleration. Rather than aiming to achieve massive success with just 1 or 2 companies out of 100, we believe that true investment lies in helping all 5 of the companies we invest in grow into independent, successful businesses.
โข The Entrepreneurial Spirit: Just as Important as the Business Idea
When selecting the 5 companies we invest in, we place just as much importance on the entrepreneur's spirit as we do on the business idea. At Alpha Brothers, entrepreneurial spirit means the ability to define problems and the capability to design and execute strategies to solve those problems.
We actively accelerate not just entrepreneurs with brilliant ideas, but leaders who can nimbly guide their companies through any situation.
CHAPTER 03.
How AB Selects Target Companies for Invesment
Investment target companies are selected based on their business ideas and entrepreneurial spirit. Entrepreneurial spirit has been briefly explained earlier, and for business ideas, priority is given to the following two areas : โฏ
โ Online-based product sales or service provision
โก Franchise businesses
Techy : AI Based Marriage Bureau Platform
Techy operates the online based marriage bureau app "Jiin Love."
It stands out for its innovation in bringing traditional offline marriage bureau services online and for its technical expertise in developing its own AI matching algorithm for accurate matches.
Alpha Brothers provided Techy with financial investment, along with support in business planning, design, and development.
Inmaek F&C : Franchise "Insaeng Dried Fish"
Inmaek F&C operates "Insaeng Dried Fish," a franchise that surpassed 100 locations even during the COVID-19 pandemic. The company's key differentiators are the founder's over 10 years of industry experience and a franchise ecosystem that allows for low-capital startups.
These unique strengths, combined with Alpha Brothers' financial investment and marketing and design support, enabled Inmaek F&C to achieve even faster growth.
Alpha Brothers stands out among accelerators by offering a distinctive fund investment approach, thanks to their deep understanding of online products, services, and franchise businesses, as well as their ability to provide comprehensive practical support across all areas needed by early-stage entrepreneurs.
Since its founding in 2018, Alpha Brothers has invested a total of 2.59 billion KRW in 31 companies, including 7 internal startups (as of May, 2024). Alpha Brothers' investment approach is divided into two categories: 'Direct Investment through fund investment and the internal venture program' and 'Indirect Investment through government contracts and follow-up investment connections.'
Today, we'll take a look into Alpha Brothers' Fund Investment sector, a part of their Direct Investment strategy.
CHAPTER 01.
The 2 Ways AB Operates Their Funds
โ AB Own Funds :
We select 5 companies annually and provide them with initial capital investment along with the practical support needed for growth.
โก External Funds :
An example of an external fund is the Chungbuk Nomad Fund, supported by Chungbuk Province
CHAPTER 02.
How AB's Fund Investment is Different
What sets Alpha Brothers' fund investment apart is its purpose: supporting entrepreneurs in growing into self-sustaining businesses. To stay true to this mission and focus on the essence of investment, we've established three key principles.
โ Beyond Capital, We Provide Practical Support
For entrepreneurs to grow their startups into successful companies, they need more than just capital; they also require Function Leaders—key team leaders who can drive each operational area forward. However, securing these crucial leaders can be challenging for early-stage companies.
Understanding these difficulties, Alpha Brothers goes beyond simple capital investment. We provide practical support through our ABCDE Startup Support Groups, which consist of five specialized departments. We call this approach Active Accelerating.
*More About the ABCDE Groups ๐
โก We Focus on Only 5 Companies Annually
Alpha Brothers invests in only around 5 carefully selected companies each year. The reason for this is to ensure we can provide close, active acceleration. Rather than aiming to achieve massive success with just 1 or 2 companies out of 100, we believe that true investment lies in helping all 5 of the companies we invest in grow into independent, successful businesses.
โข The Entrepreneurial Spirit: Just as Important as the Business Idea
When selecting the 5 companies we invest in, we place just as much importance on the entrepreneur's spirit as we do on the business idea. At Alpha Brothers, entrepreneurial spirit means the ability to define problems and the capability to design and execute strategies to solve those problems.
We actively accelerate not just entrepreneurs with brilliant ideas, but leaders who can nimbly guide their companies through any situation.
CHAPTER 03.
How AB Selects Target Companies for Invesment
Investment target companies are selected based on their business ideas and entrepreneurial spirit. Entrepreneurial spirit has been briefly explained earlier, and for business ideas, priority is given to the following two areas : โฏ
โ Online-based product sales or service provision
โก Franchise businesses
Techy : AI Based Marriage Bureau Platform
Techy operates the online based marriage bureau app "Jiin Love."
It stands out for its innovation in bringing traditional offline marriage bureau services online and for its technical expertise in developing its own AI matching algorithm for accurate matches.
Alpha Brothers provided Techy with financial investment, along with support in business planning, design, and development.
Inmaek F&C : Franchise "Insaeng Dried Fish"
Inmaek F&C operates "Insaeng Dried Fish," a franchise that surpassed 100 locations even during the COVID-19 pandemic. The company's key differentiators are the founder's over 10 years of industry experience and a franchise ecosystem that allows for low-capital startups.
These unique strengths, combined with Alpha Brothers' financial investment and marketing and design support, enabled Inmaek F&C to achieve even faster growth.
Alpha Brothers stands out among accelerators by offering a distinctive fund investment approach, thanks to their deep understanding of online products, services, and franchise businesses, as well as their ability to provide comprehensive practical support across all areas needed by early-stage entrepreneurs.