Under the mission "WE BUILD COMPANY," around 70 team members from the ABCDE groups come together to drive projects forward. Curious about how we manage over 100 projects each month, both large and small? It's all thanks to Alpha Brothers' unique **. Let’s explore what ** is and how this makes this approach so special.

🧐 Alpha Brothers works "Smartly."

Working smartly means cutting out unnecessary processes and handling all tasks in a streamlined, efficient manner, much like a one-page report that focuses only on the essentials. This approach allows for creative and flexible work while consistently achieving top results.

The reason Alpha Brothers can work so smartly lies in their unique work culture. Let's take a closer look at the smart work culture that sets Alpha Brothers apart.

1️⃣ Team Collaboration Made 'Smart'

How do we achieve 'smart' collaboration across teams? Often, a single project requires the combined efforts of multiple groups or teams. While tools like Notion are incredibly helpful, we enhance our collaboration through special meetings: Kickoff Meetings and Wrap-up Meetings. Let’s take a closer look at how these meetings contribute to our efficient teamwork

🦵 Kickoff Meetings
1. Share Common Goals
2. Review of Previous Projects
3. Action Plan and R&R Sharing
4. Establishing Ground Rules

🌯 Wrap-up Meetings 
1. Defining Project Challenges
2. Analyzing and Identifying Causes
3. Developing Improvement Directions
4. Summarizing in a One-Pager

Kickoff and Wrap-up Meetings between the Advisor and Brand Groups

At Alpha Brothers, the Advisor and Brand Groups work closely together to create tailored investment proposals and service presentations for clients. In this process, a Kickoff Meeting is held to set clear goals and establish an action plan, ensuring that every stage of the project is managed systematically.

After the project concludes, a Wrap-up Meeting is conducted to identify areas for improvement and apply those insights to future projects. This process allows the Advisor and Brand Groups to leverage each other's strengths, enhancing the quality of Alpha Brothers' services.

This collaborative approach demonstrates how Alpha Brothers uses teamwork to achieve creative and efficient results. We are committed to continuously creating greater value through collaboration.

Groups create Notions Pages specifying their Ground Rules for Collaboration

2️⃣ Working ‘Smart’ with Previous Project Data

Over six years, with a total investment of 2.59 billion KRW and the discovery of 31 companies, the accumulated data has been a result of Alpha Brothers' 'Lesson-Learn' culture, which views failures not as setbacks but as opportunities for learning.

Since its founding in 2018, Alpha Brothers has used the data and experiences gained through numerous projects and Lesson-Learn practices to lay the foundation for smart working.

A prime example is the Brand Group's archive of data accumulated over six years. This includes various cases and Lesson-Learn experiences from franchises to online services. Every project concludes with detailed records on product or service specifics, UI structure, visual elements, and Kickoff and Wrap-up Meeting details. These accumulated data points are then templated for benchmarking future projects and become a living portfolio for the Brand Group.

Brand Group Project Archive

3️⃣ A Systemized Approach for a 'Smart' Oboarding

Every company has its own unique work systems, and it often takes new hires between 3 to 6 months to fully adapt. At Alpha Brothers, we streamline this process with two onboarding systems: 90 days for new graduates and 30 days for experienced hires. These structured programs are designed to help newcomers quickly adapt to their roles and integrate into the team culture.

1. Core Onboarding : Managed by the HR team, this phase covers the company's general policies, procedures, and culture. 
2. Practical Onboarding : Conducted by each group, this phase focuses on role-specific training and integration into the respective team’s workflow. 

During the Onboarding program, new hires are given onboarding missions that help them not only become familiar with their specific tasks but also gain a comprehensive understanding of Alpha Brothers' role as an accelerator.

📌 Types of Missions During the Onboarding Period 
1. Familiarization : Acquiring foundational knowledge through manuals and company resources.
2. Lectures : Gaining essential practical knowledge through platforms like Fast Campus.
3. Execution : Applying the acquired knowledge by directly engaging in practical tasks and responsibilities.

 Essential Knowledge Manuals for New Hires

Onboarding Checklist for Managing Missions

4️⃣ Manage Your Work Time and Space 'Smartly'

Alpha Brothers seeks performance-oriented talent. Instead of wasting time with unnecessary overtime or dealing with fatigue from long commutes that decrease work efficiency, we provide an environment where employees can work at their optimal time and place to achieve the best results. To support this, we offer popular options such as remote work, flexible working hours with core hours from 11 AM to 4 PM, team workations to work and relax in unique locations, and smart work booths for focused individual tasks.

Alpha Brothers employees highlight the freedom in their work schedule as one of their greatest advantages.

💡 4 Key Points of Smart Work at Alpha Brothers
1. Team Collaboration through Kickoff and Wrap-up Meetings
2. Data-Driven Work Processes
3. Structured Onboarding Program
4. Performance-Oriented and Flexible Work Environment 

Sustainable growth and innovation are the results of everyone’s continuous effort and collaboration. Moving forward, we aim to create even greater value through smart work practices and continue our contributions to society. Are you ready to join us in shaping a better future?