Hoseo University's Startup-Centered University Project Group, led by Director Seungbeom Park, successfully concluded the "2024 Startup-Centered University Investment Booster Program" in collaboration with the specialized accelerator, Alpha Brothers. Designed to enhance the global competitiveness of Korean startups, the program focused on facilitating market entry into Japan and attracting investments, achieving meaningful outcomes for participating companies.
Director Park remarked, "This program has provided Korean startups with opportunities to expand their networks in Japan and connect directly with investors, enabling them to broaden their business horizons. We will continue to offer extensive support to help startups achieve sustainable growth on the global stage."
The program prioritized fostering partnerships with Japanese distributors and investors, equipping participating startups with a deeper understanding of local market trends and buyer expectations. As a result, four startups successfully entered the Japanese market, each achieving remarkable milestones.
The beauty brand IvyMakers secured a 150 million KRW export contract with Japanese distributor OI Method through its "Slow Pure" brand. The company’s patented "MelaZero" technology and high-performance serums have resonated with Japanese consumers, reflecting its commitment to sustainable beauty. Ivy Makers is now poised to solidify its presence in the Japanese market.
Natural beauty brand CocoJean leveraged its freeze-drying technology to create highly concentrated capsule products, forging a partnership with Japanese distributor KITAO. The collaboration resulted in a 150 million KRW contract, highlighting the brand’s eco-friendly manufacturing and innovative technology, which have garnered positive recognition in Japan.
Meanwhile, global pet tech company RunShot signed a 150 million KRW export agreement with Japanese distributor Tiger 93. RunShot, founded by a former NASA engineer, stands out with its use of vegan leather for sustainable pet apparel and accessories. The company’s vision to create a pet-friendly ecosystem aligns with Japanese consumer values, elevating its brand appeal in the market.
The most significant achievement came from the global beauty company DermaLoop, which secured export agreements totaling 600 million KRW through partnerships with Japanese distributors KITAO, OI Method, and Tiger 93. With an extensive portfolio catering to diverse consumer groups, DermaLoop plans to further expand its footprint in Japan by launching additional brands and promotions.
Through this program, Hoseo University and Alpha Brothers established a robust framework for supporting Korean startups in achieving tangible outcomes on the global stage. The success of these companies in navigating the challenges of entering the Japanese market serves as a testament to the potential of Korea’s startup ecosystem, providing a blueprint for future international expansion.
Hoseo University's Startup-Centered University Project Group, led by Director Seungbeom Park, successfully concluded the "2024 Startup-Centered University Investment Booster Program" in collaboration with the specialized accelerator, Alpha Brothers. Designed to enhance the global competitiveness of Korean startups, the program focused on facilitating market entry into Japan and attracting investments, achieving meaningful outcomes for participating companies.
Director Park remarked, "This program has provided Korean startups with opportunities to expand their networks in Japan and connect directly with investors, enabling them to broaden their business horizons. We will continue to offer extensive support to help startups achieve sustainable growth on the global stage."
The program prioritized fostering partnerships with Japanese distributors and investors, equipping participating startups with a deeper understanding of local market trends and buyer expectations. As a result, four startups successfully entered the Japanese market, each achieving remarkable milestones.
The beauty brand IvyMakers secured a 150 million KRW export contract with Japanese distributor OI Method through its "Slow Pure" brand. The company’s patented "MelaZero" technology and high-performance serums have resonated with Japanese consumers, reflecting its commitment to sustainable beauty. Ivy Makers is now poised to solidify its presence in the Japanese market.
Natural beauty brand CocoJean leveraged its freeze-drying technology to create highly concentrated capsule products, forging a partnership with Japanese distributor KITAO. The collaboration resulted in a 150 million KRW contract, highlighting the brand’s eco-friendly manufacturing and innovative technology, which have garnered positive recognition in Japan.
Meanwhile, global pet tech company RunShot signed a 150 million KRW export agreement with Japanese distributor Tiger 93. RunShot, founded by a former NASA engineer, stands out with its use of vegan leather for sustainable pet apparel and accessories. The company’s vision to create a pet-friendly ecosystem aligns with Japanese consumer values, elevating its brand appeal in the market.
The most significant achievement came from the global beauty company DermaLoop, which secured export agreements totaling 600 million KRW through partnerships with Japanese distributors KITAO, OI Method, and Tiger 93. With an extensive portfolio catering to diverse consumer groups, DermaLoop plans to further expand its footprint in Japan by launching additional brands and promotions.
Through this program, Hoseo University and Alpha Brothers established a robust framework for supporting Korean startups in achieving tangible outcomes on the global stage. The success of these companies in navigating the challenges of entering the Japanese market serves as a testament to the potential of Korea’s startup ecosystem, providing a blueprint for future international expansion.